Trustpilot

When it comes to heating systems, the choice of boiler is one of the most important decisions homeowners will make. A high-quality, energy-efficient boiler can make a huge difference to their comfort and energy bills. ATAG boilers, known for their reliability, energy efficiency, and advanced technology, are an excellent choice for those looking to invest in a long-lasting heating solution. But how can you as installers and heating professionals’ market these exceptional products? One effective strategy is customer education.

By sharing valuable content such as blog posts, guides, and videos, you can position ATAG boilers as the expert choice, while also educating customers about the importance of choosing the right boiler and maintaining it properly. Here’s how you can use education as a marketing tool to boost your ATAG sales and establish your business as a trusted expert in the heating industry.

 

  1. Start with informative blog posts

A well-written blog can be an excellent tool for educating your customers and promoting ATAG boilers. By creating informative, value-driven content that answers common customer questions about heating systems, energy efficiency, and maintenance, you position your business as a knowledgeable resource. Take a look at ATAG’s blogs for inspiration!

 

Topic ideas for blog posts:

  • Why choose an ATAG boiler? – This post can highlight the unique selling points of ATAG boilers, such as their energy efficiency, long warranties, and advanced technology. You can compare them to other brands in terms of performance, cost savings, and reliability.
  • The importance of regular boiler maintenance – Educate customers on the importance of keeping their boilers in top condition. Discuss how regular servicing can extend the lifespan of a boiler, prevent breakdowns, and ensure it’s running efficiently.
  • How to know when it’s time to replace your boiler – Many homeowners may not know when to replace their boiler. A blog post that explains the signs of a failing boiler can help guide customers in making informed decisions.

Each blog should include a clear call to action (CTA) to encourage readers to contact you for advice or a quote on ATAG boiler installations.

 

  1. Create educational guides

Guides are a great way to provide in-depth information that will help potential customers understand all aspects of boilers and heating systems. These resources can be used to educate customers about boiler efficiency, different types of boilers, installation procedures, and more. Offering downloadable guides can also help generate leads.

 

Examples of useful guides:

  • The ultimate guide to choosing the right boiler for your home – Help your customers understand the different types of ATAG boilers available, including combi, system, and regular boilers. Explain which type is best suited for different types of homes and heating needs.
  • A homeowner’s guide to boiler efficiency and savings – ATAG is renowned for its energy-efficient, built to last, boiler range. Create a guide that explains how choosing an energy-efficient boiler can reduce energy bills and contribute to a more sustainable home.
  • How to maintain your ATAG boiler – A detailed, step-by-step guide on how homeowners can keep their ATAG boiler running smoothly, including tips on when to schedule servicing and how to troubleshoot common issues.

A well-designed guide can be a useful resource for customers and will position you as an authority on boilers and heating systems.

 

  1. Produce instructional and informative videos

Video content is incredibly effective at capturing attention and conveying information in a clear, engaging way. Producing videos that demonstrate boiler installations, maintenance tips, or energy-saving advice can educate your customers and help build trust in your expertise.

 

Video ideas to promote ATAG boilers:

  • How to install an ATAG boiler – Create a detailed, step-by-step video that shows how a professional such as yourself, installs an ATAG boiler. This can give customers confidence in the product’s quality and show your expertise in handling it.

How ATAG boilers save you money – A video explaining the energy efficiency benefits of ATAG boilers and how they help customers save on heating costs. You can also show side-by-side comparisons of ATAG models with less efficient boilers.

Boiler maintenance tips – Provide a video guide on how to look after a boiler, such as checking pressure levels, bleeding radiators, and scheduling regular services. Include specific tips for ATAG boilers to make the content even more relevant to your audience.

Once you’ve produced the videos, share them on platforms like YouTube, Facebook, Instagram, and your website if you have one to reach a wider audience. Make sure you tag ATAG in your posts!

 

  1. Utilise social media to share education content

Social media is a powerful tool for reaching new customers and sharing educational content. By consistently posting helpful tips, links to your blog posts, videos, and guides, you can increase awareness of ATAG boilers whilst educating your audience.

Facebook – Share articles and blog posts on your Facebook page to engage your audience. Facebook also allows you to host live Q&A sessions where you can answer common boiler-related questions and discuss the benefits of ATAG boilers.

Instagram – Instagram is great for sharing quick, visual content like infographics or short video clips that educate customers on boiler efficiency or maintenance. Use Instagram Stories to share behind-the-scenes content and tips on taking care of ATAG boilers.

LinkedIn – LinkedIn is ideal for more professional and in-depth content. Share informative posts or case studies that demonstrate your knowledge of the heating industry and the quality of ATAG boilers. You can also connect with other industry professionals and engage with potential clients.

By using social media effectively, you can build a community of followers who turn to you for advice on heating solutions, positioning ATAG boilers as a trusted choice.

 

Customer education is an invaluable marketing tool when it comes to promoting ATAG boilers. By creating and sharing blog posts, guides, videos, and other educational content, you can position ATAG as the expert choice for homeowners looking for reliable, energy-efficient heating solutions. In turn, this builds trust with your audience, increases brand awareness, and encourages potential customers to choose you as their go-to heating expert. By providing consistent, informative content, you’ll ensure that customers are well-informed and confident in their decision to invest in ATAG boilers, while boosting your own credibility and sales.